Shoe Shoemaker, Co-founder, COO HYBRD - Do Hard Things, Ep. 494

Take it from the Ironwoman

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Shoe Shoemaker, Co-founder, COO HYBRD - Do Hard Things, Ep. 494

Take it from the Ironwoman Podcast with Susanne Mueller, MA/PCC

Take it from the Ironwoman

Jul 21, 2025

Transcript

Episode Summary

🎙️ Guest Introduction: Shoe Shoemaker is the co-founder and COO of HYBRD, a fitness app that merges strength and cardio data.

💡 About HYBRD: it combines cardio (via wearables) and strength training (via templates or photos/screenshots) data in one place. It's designed for athletes who train in multiple disciplines like triathlon. Spider chart shows fitness attributes (aerobic endurance, VO₂ max, upper/lower body strength, etc.).

🏋️ Why HYBRD: Shoe and her co-founders were tracking workouts manually in spreadsheets, despite being in 2024. Shoe is the only woman on the founding team — “Beat the Boys” is her playful motto.

🏃 From Athlete to Entrepreneur: Shoe has a lifelong background in sports: swimming, soccer, lacrosse, triathlon.

🧠 Lessons from Sports Applied to Entrepreneurship

Discipline: No one pushes you; you must do the work.
Teamwork & Communication: Like in team sports, you must work well with others to succeed.
Endurance: Startup life is a marathon, not a sprint.
Sportsmanship: Reputation matters in the long game of entrepreneurship.
Supportive Competition: Friendly rivalries keep you motivated and improving.

🌍 Balance & Rejuvenation: Recharging is vital — not everything is about “grind culture.” Taking breaks (like upcoming Europe trip) helps spark creativity and improve performance. She loves being outdoors, traveling, and practicing mindful rest.

Episode Notes

Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for 1/2 the portfolio. Now she's focused on building HYBRD, the performance hub for modern athletes while training for an Ironman in 2025.

Social Handles:
Instagram: @hybrd_shoe , @hybrd_app, @hybrd_workoutclub_sf

https://www.hybrd.app/